Introducing the Better Briefs Soft Bra. This underwire-free bra is breathable, features adjustable straps, and so comfortable you won’t be dying to take off at the end of the day. (It’s the best alternative to underwire bras—trust us!) Even better: The removable cup inserts are now bio-based, which helps us—and you!—reduce the use of fossil fuel-based resources that typically go into our clothes. Reimagined with 100% renewable, recyclable raw plant-based materials, these offer moisture-wicking properties and elasticity, both essentials for a great bra.
The body of the bra is made with CiCLO® technology, a patented and scientifically proven solution that allows synthetic textiles to behave more like natural fibers when they end up as pollutants in the environment, without compromising on durability. Which means that your discarded undies will break down faster with less micro-fiber waste. By choosing Better Briefs, you’re joining us on our journey to solve the problem of synthetic microfiber pollution.